Strategically investing in 12 core business sectors, with each sector operated by five specialized subsidiaries under a professional holdings model. Building a comprehensive investment–technology–distribution ecosystem that leverages AI, big data, and innovation to accelerate breakthroughs. Expanding international joint ventures, pursuing smart M&A strategies, and connecting to global value chains. Implementing the “Stay Your Focus” strategy – each company commits to excelling in a single industry, aiming to become the market leader in Vietnam within its field.

Developing a team of elite leaders with an entrepreneurial mindset, capable of driving operations and leading transformation. Launching the Phu Thai Leadership Academy – a leadership development program to nurture resilient and visionary future generations. Applying a co-ownership model and meaningful empowerment mechanisms to foster long-term engagement of top talent. Creating an empowering, respectful, and inspiring work environment where individuals can maximize their potential and achieve success.

Implementing a collaborative enterprise model to connect and enhance the capabilities of SMEs across the country. Providing comprehensive support in strategy, restructuring, finance, technology, market access, and human resources. Fostering a sustainable, innovative, and globally integrated Vietnamese business community that contributes to national prosperity.